Last Saturday, at Quirino Grandstand, Hyundai Accent held the country’s first ever FREE run. Inclusive of a singlet, bib number and dig this: RFID tag! The 10k and 5k was divided into waves and there were bouncers to divide the waves. There are portalets before and after the race. There are OVERFLOWING mineral water: even the streetchildren had their share for their family! There are marshalls all over the race. There were photographers for all enthusiasts.
So HOW? How do they do this? Of course I would not know that I’m not from Hyundai. But what I am certain of: we can race for FREE. If I may deduce, Hyundai, just like every other corporations out there value CSR and they have a budget for any project that their CSR committee or department would ever think of.
I guess the smart people behind this concept has awoken other companies who organize races plugging pricey registration fees that since they know that this is the new milking cow (excuse me but yes I just have to say this) where because of the medals, because of the freebies, because of the post-race activity centers they are assured of runners even if fees were expensive.
Now talking about the other side, we cannot brush the fact that running has boomed because of these races. Just like football, it doesn’t matter if Phil Younghusband dates Angel Locsin or not, because the fact is they have put the spotlight on football here in our country. Bad publicity is still publicity!
But this is also a plea to the other companies and race organizers, kindly reconsider those who are serious about running. There was a saying before that running is the cheapest form of sport. But now, it seems like it isn’t. And this maybe the other reason why some running groups and team would rather organize LSDs and runs to help fellow runners in their careers.
Now if only we can appease some enthusiasts complaining of the faults of a free race. Tsk tsk!
Oh and just look at the beneficiaries:
Erratum: Sorry I posted Angel Aquino prior to this edit. Excuse to all her fans as I am a fan too. And I have no attack on Angel Locsin either…just trying to make a point.