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The Game Just Got Bigger with Milo’s First NutriUp FitCon

Press Release

The MILO NUTRI UP FITCON aims to inspire grown-ups to live an active and healthy lifestyle.

The MILO NUTRI UP FITCON aims to inspire grown-ups to live an active and healthy lifestyle.

MILO Philippines, in cooperation with Athletic Performance Enhancement Training, Inc., hosted the first-ever MILO NUTRI UP FITCON at the Globe Circuit Events Ground in Makati last April 16. Sponsored by the new MILO NUTRI UP, the 3-in-1 chocolate malt drink that gives energy for grown-ups with 50% more protein and 33% more calcium versus the classic MILO, the FITCON or “fitness convention” gathered over 40 of the biggest names in fitness to inspire grown-ups to up their game by discovering a new way to stay fit and getting into an active and healthy lifestyle.

The whole-day fitness convention had non-stop practical sessions led by various fitness organizations.

The whole-day fitness convention had non-stop practical sessions led by various fitness organizations.

“Active living is all the more important today as Filipinos are becoming more conscious of their health and are constantly looking for more ways to get fit,” says Robbie de Vera, Sports Marketing Executive of MILO Philippines. “That’s why we launched MILO NUTRI UP through MILO’s first-ever MILO NUTRI UP FITCON. The FITCON allowed adults to try the latest trends in fitness all in one venue.”

The MILO NUTRI UP FITCON also hosted Under Armour’s Rule Yourself Challenge. This challenge subjected participants to different callisthenic exercises that will test their strength, endurance, and determination.

The MILO NUTRI UP FITCON also hosted Under Armour’s Rule Yourself Challenge. This challenge subjected participants to different callisthenic exercises that will test their strength, endurance, and determination.

The MILO NUTRI UP FITCON marked the official launch event of the new MILO NUTRI UP. At the whole-day fitness convention, participants experienced a jam-packed schedule where they joined non-stop fitness classes, learned the latest in fitness from experts, enjoyed exclusive discounts from fitness brands, and partied the night away in a workout party with music by DJ Ace Ramos.

#Fitspiration siblings Solenn and Erwan Heussaff and renowned fitness coaches Jim and Toni Saret led the whole day event by participating in the activities. Solenn Heussaff joined a yoga session led by Beyond Yoga, while Erwan Heussaff represented Primal Ape Crossfit in a crossfit exhibition. Coaches Jim and Toni Saret led various workout activities throughout the day.

The MILO NUTRI UP FITCON was divided into four areas: UP YOUR SKILLS, UP YOUR FITNESS KNOWLEDGE, UP YOUR NUTRITION, and UP YOUR LIFESTYLE.

The MILO NUTRI UP FITCON was divided into four areas: UP YOUR SKILLS, UP YOUR FITNESS KNOWLEDGE, UP YOUR NUTRITION, and UP YOUR LIFESTYLE.

Participants of the MILO NUTRI UP FITCON were able to discover something new and up their fitness game through the four areas of the fitness convention: UP YOUR SKILLS, UP YOUR KNOWLEDGE, UP YOUR NUTRITION, and UP YOUR LIFESTYLE.

The whole-day fitness convention had non-stop practical sessions led by various fitness organizations.

In the UP YOUR SKILLS area, participants joined practical sessions where they were able to learn the latest workout trends such as Crossfit, HIIT, MMA, Yoga, Zumba, BodyJam, BodyCombat, and challenges where they were pushed to their physical limits.

The area also hosted Under Armour’s Rule Yourself Challenge. This challenge subjected participants to different callisthenic exercises that will test their strength, endurance, and determination. The winners of the challenge received special prizes from Under Armour and a chance to represent the country in the 2016 Test of Will Challenge Southeast Asian competition in Singapore.

In the UP YOUR FITNESS KNOWLEDGE area, participants learned about their overall fitness with the help of guest speakers from the fitness community. One of the main highlights of this area was Fitness First’s BioScore assessment test, where participants were subjected to a series of health, lifestyle, and physical fitness examinations to determine how old they are biologically compared to their actual age. The test also determined what areas they need to work on so they can improve their overall fitness.

The area also featured smart and scientific training for triathlon led by Don Velasco, the first Ironman Certified Coach in the Philippines. Participants learned about the benefits of custom-based training like lactate testing, which determined an athlete’s training or racing zones based on lactate concentration levels; and dynamic bike fitting, which gave the participants an idea on what bike they should get based on their flexibility, core strength, and pre-existing injuries.

The fitness convention had a workout party in the evening

The fitness convention had a workout party in the evening

The UP YOUR NUTRITION area shared nutrition tips and samples from partner restaurants, diet delivery services, and health stores like Fit Kitchen, Nestle Fruit Selection Yogurt and Nutrition Depot. This aimed to upgrade the participants’ food choices so they can live a healthier lifestyle every day.

The UP YOUR LIFESTYLE area provided big discounts from fitness brands like Ensayo Gym Equipment, Toby’s Sports, Reebok and more. Participants found the latest fitness gear and apparel at special prices exclusively offered at the MILO NUTRI UP FITCON.

Renowned coaches Coach Jim and Toni Saret, along with DJ Ace Ramos, led the workout party in the evening.

Renowned coaches Coach Jim and Toni Saret, along with DJ Ace Ramos, led the workout party in the evening.

“The MILO NUTRI UP FITCON aimed to connect the participants to various fitness organizations so they can discover and learn from the experts and become part of the growing fitness community in the Philippines,” says Robbie. “It also challenged adults to aim for a more active and healthier lifestyle and become champions in their own right now that the game has gotten bigger.”

(From left to right ) Robbie de Vera (MILO Philippines Sports Marketing Manager), Paolo Mercado (Senior Vice President and Director of Communication & Marketing Services of Nestle Philippines) , Ellen Grace Isturis (Team Lead, MILO Philippines), Coach Toni Saret, Nikki Librada Del Gallego (Consumer Marketing Manager, Nestle Philippines), Solenn Heussaff, Erwan Heussaff, and Coach Jim Saret lead the MILO NUTRI UP FITCON, the biggest gathering of the top organizations and names in fitness.

(From left to right ) Robbie de Vera (MILO Philippines Sports Marketing Manager), Paolo Mercado (Senior Vice President and Director of Communication & Marketing Services of Nestle Philippines) , Ellen Grace Isturis (Team Lead, MILO Philippines), Coach Toni Saret, Nikki Librada Del Gallego (Consumer Marketing Manager, Nestle Philippines), Solenn Heussaff, Erwan Heussaff, and Coach Jim Saret lead the MILO NUTRI UP FITCON, the biggest gathering of the top organizations and names in fitness.

MILO NUTRI UP FITCON Participating Partners:

 

  • AND1
  • 360 Fitness Club PRO
  • Anytime Fitness
  • Artisan Gatherer
  • Beyond Yoga
  • Bliss Yoga
  • Century Tuna
  • C-Lium
  • Cross Fit Affiliate Alliance
  • Crossfit Alabang
  • Crossfit Cabalen
  • Crossfit FNB
  • Crossfit Greenhills
  • Crossfit Mad Minute
  • Crossfit Ortigas
  • Crossfit Taft
  • Diadora
  • Ensayo Gym Equipment
  • Fit Fast Wellness Center
  • Fitness First Platinum
  • FTX
  • GNC
  • Gold’s Gym
  • Kerry Sports
  • Life Yoga
  • MILO NUTRI UP
  • Move
  • Ninja Academy
  • Nutrition Depot PH
  • Philippine Flag Football
  • Philippine Rugby Football Union
  • Plana Forma
  • Polecats Manila
  • Poten-cee
  • PR City Crossfit
  • Reebok
  • Runnr
  • SPARTA
  • Skechers
  • Toby’s
  • Umbro
  • Under Armour
  • Urban Ashram
  • Vivian Zapanta Pilates Studio
  • Yoga Plus
  • I Yoga

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About MILO NUTRI UP

MILO NUTRI UP is a nutritious and delicious 3-in-1 chocolate malt drink specially made for grown-ups. It has 50% more protein and 33% more calcium than your classic MILO® drink, and also PROTOMALT®, Vitamins B2, B3, B6, B12, C, D so grown-ups can reach their daily energy and nutrition needs, enabling them to up their game. For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

All photos courtesy of Milo Philippines. Press release thanks to Ogilvy.

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Boost Manila Gathers Running Groups in Manila

Press Release

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adidas Philippines partners with top running communities from all over the metro for #BoostManila. Dubbed as the first and biggest running community meet in the country to date, #BoostManila brings together running communities from all parts of the city.

Leading the pack from the north is running group Run365ph along with Ayala Triads from Makati, Philippine Titans from Pasig, Urban Runners from BGC/Taguig, and all the way from the south, Snail Runners from Alabang.

“Running has gotten quite big in the country and this is a category that we want to focus on this year,” begins Jen Dacasin, Brand Communications and Sports Marketing Manager of adidas Philippines. “Tonight, we are joined with around a hundred runners from different parts of the city. It is important for us to go grassroots for running and be present amongst these active running communities by letting them know that we want to give them that boost by allowing them to not just learn about our products but most importantly experience them as well,” ends Dacasin.

Last year, adidas first unveiled ‘the greatest running shoe ever’, the Ultra BOOST shoes. Developed with the top runners in mind, the Ultra BOOST was designed with energized cushioning for your best run ever. This is just one of the many products adidas has developed for the dedicated runner.

Boost Manila

adidas aims to build a community of runners who will further influence more to get into the sport. Running along the said communities and part of the adidas roster are Team Gotta, Team Pangilinan, and triathlete Claire Adorna, who bagged the first gold medal for the Philippines during the 2015 SEA Games.

Photos are author’s own. PR courtesy of adidas Philippines and GreenBulb PR.

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Nothing Beats Gatorade with Alyssa Valdez and Terrence Romeo

Press Release

Manila, Philippines – When it comes to hydrating the world’s top athletes and those who aspire to follow in their footsteps, nothing beats the world’s number one sports drink, Gatorade.

 This message is succinctly captured in the sports drink leader’s latest TV Commercial featuring local sports stars Alyssa Valdez of the Ateneo Lady Eagles and Gilas Pilipinas point guard Terrence Romeo who star alongside international sports icons Usain Bolt and Serena Williams.

“As the number one sports drink on the planet, and in the Philippines, it is our duty to spread the word of proper hydration to athletes all over the country,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “Proper hydration is our advocacy and our commitment. It is a building block that Gatorade was built on. More than anything else, our latest commercial is a reminder to everyone that to perform your best, absolutely nothing beats Gatorade.”

Gatorade’s latest TVC debuted in time for the round two of the highly anticipated UAAP Season 78 Women’s Volleyball match-up between the Ateneo Lady Eagles and the DLSU Lady Spikers where the defending champions from Katipunan avenged their first round loss to the latter. The video can be viewed online at the official Gatorade Philippines Facebook page at facebook.com/GatoradePH.

Photos and PR courtesy of Gatorade Philippines.

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Free As You Can Be with Nike Free Collection

Press Release

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Building upon over a decade of Nike Free innovation, Nike unveils new additions to its Free footwear family. Each features a progressive geometric auxetic midsole designed to enable an athlete’s natural motion and develop strength, whether they are running or training.

Drawing upon new studies that reveal how the foot expands and contracts upon impact with and liftoff from the ground, the splaying, auxetic midsole mimics how the body and foot react to force. It absorbs shock while accounting for the dual-plane expansion in foot size — approximately one size in length and two sizes in width — that occurs throughout an athlete’s foot strike.

Moreover, the multi-directional outsole flexibility closely mimics this changing shape, whether an athlete is moving linearly in running or multi-directionally in training. The resulting flexibility puts the foot, rather than the shoe, in control. Or, as explained by three-time gold medal sprinter Allyson Felix, “Using Nike Free footwear in my training is all about strengthening my feet. I really like having that natural movement in my shoes.  Everyone’s feet are different, so it’s great to have a shoe that really moves with you.”

RUNNING

Every runner possesses a one-of-a-kind stride, defined by his or her respective gate and physique.

Nike Free RN Motion Flyknit

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This running shoe enables the runner’s most dynamic movement. It pairs a fully adaptive, single-piece Nike Flyknit upper featuring 3D ribbing from the forefoot to heel with the new auxetic midsole.

 

 

Nike Free RN Flyknit

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The zonally engineered, lightweight Flyknit upper combines a sock-like fit with a classic silhouette that molds to the foot. The midsole features the same expansive auxetic technology with a brand new, softer IU foam for additional underfoot comfort.

 

 

Nike Free RN

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Lightweight and dynamic, this running shoe unites an engineered mesh upper for flexible support with a brand new, softer IU foam for additional comfort underfoot.

 

 

TRAINING

The ways an athlete trains are as varied as the reasons why. They run, jump, cut and lift, requiring varying degrees of support and flexibility.

Women’s Nike Free Transform Flyknit

nikefree_RFM4This low-profile training shoe features a Flyknit upper designed to enhance support. Flywire locks down the foot during lateral cuts while an integrated heel counter keeps an athlete stable for movement in all directions. A two-piece interior pairs cushioning for repetitive high-impact moves with a firm outsole that delivers more support during the toughest workouts.

 

Men’s Nike Free Train Force Flyknit

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This low-profile training shoe features a 5/8-height Flyknit upper designed to promote a feeling of support. Flywire locks down the foot during lateral cuts while an integrated heel counter keeps an athlete stable during hard cuts. Dual-density tooling pairs cushioning for repetitive high-impact moves with a firm outsole that delivers stiffer support during rigorous lifts.

 

The Nike Free RN Flyknit and Nike Free RN are available from April 7th in men’s, women’s and young athlete sizing at Nike.com.

The men’s Nike Free Train Force Flyknit and women’s Nike Free Transform Flyknit are available from April 7th at Nike.com. All styles are available to be customized with NIKEiD.

The Nike Free RN Motion Flyknit is available from May 5 on Nike.com.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at http://investors.nike.com and individuals can follow @Nike.

All photos courtesy of Nike Philippines. PR thanks to EON.

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Jr.NBA and Jr.WNBA Presented by Alaska search for best basketball players’ continues in Manila

Press Release

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The Jr.NBA and Jr.WNBA Presented by Alaska continues its search for the best basketball players in the country when it holds its last Regional Selection Camp at the Don Bosco Institute, Makati on April 9 and 10.

Boys and girls may join the search for the ten best boy and five best girl basketball players who will become members of the Jr.NBA and Jr.WNBA All-Star team. There is also a search for the boy and girl coaches who will handle the two teams.

The All-Star Team will travel overseas for their NBA experience trip together with fellow Jr. NBA All-Stars from Thailand, Malaysia, Vietnam and Indonesia. The 2015 Jr. NBA All-Stars traveled to China to watch the NBA Global Games in Shenzhen featuring the Charlotte Hornets and the L.A. Clippers.

It is free and open to boys and girls ages 10 to 14 years old (born 2002 to 2006). Interested parties may register at the venue in Don Bosco Institute in Makati or online through www.jrnba.asia/philippines.

The Jr. NBA and Jr. WNBA Presented by Alaska is one of Alaska Milk’s programs that shape, train, challenge and inspire children to achieve their dreams and aspirations in life.

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“These holistic programs train children to be confident, disciplined and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future. This year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover the best basketball players across the country,” said Blen Fernando, Marketing Director.

The 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI) revealed that three out of ten children aged 5-10 years were underweight while eight out of one hundred children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.

The Jr.NBA and Jr.WNBA presented by Alaska is under Alaska Milk’s Nutrition.Action. Champion program. It helps address the issue of overweight and undernourished Filipino children with the promotion of proper nutrition and active lifestyle through sports and outdoor play.

This year’s program started with the tip-off at in the same venue last Jan. 23. School clinics, that teach the fundamentals of basketball, will run in April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa. New locations include Batangas, Catanduanes and Cavite.

Other than Manila, the Regional Selection Camps were also held at Davao City, Cebu City and Baguio City. The top 50 boys and 24 girls from the Regional Selection Camps will advance to the final selection stage in the National Training Camp in Manila on April 22-24.

NBA and WNBA players or legends will attend the National Training Camp to help train and inspire the finalists. The program will culminate with the selection of ten Jr. NBA and five Jr. WNBA All-Stars.

More than 36,000 players and 2,700 coaches have participated in the program since it started in the Philippines in 2007. During the 2015-16 season, the Jr. NBA and Jr. WNBA program will reach more than 6.5 million youth in 32 countries.

The Jr. NBA and Jr. WNBA is the league’s global youth basketball participation program for boys and girls which teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.

For general information about Jr. NBA and Jr. WNBA Philippines presented by Alaska please visit www.jrnba.asia/philippines, www.alaskamilk.com, and  www.alaskapowercamp.com/basketball.  For live updates log on to www.alaskaplayph.com follow us on FB, IG and Twitter @playph #jrnba #jrwnba.